Took a career pause to provide care for a family member. During this period, founded Entropic Evolution to leverage my expertise in data analysis and apply it to B2C and SaaS markets. Focused on mastering advanced marketing automation and integrating AI-driven business solutions. Entropic Evolution provides:

• Marketing Services: Crafting customized marketing strategies to drive client growth and engagement.
• Analysis & Research: Delivering competitive analysis and actionable, data-driven insights to guide strategic decisions.
• Digital Products & Training: Developing digital products, templates, and training programs designed to empower clients and enhance their operational efficiency.

Visit EntropicEvolution.com

Responsible for developing and implementing comprehensive marketing strategies to support key business verticals. This included creating and optimizing content, coordinating cross-functional teams, and streamlining processes to improve lead generation and customer engagement. The role involved collaborating with sales and marketing teams to align messaging and drive integrated marketing efforts.

• Exceeded Performance & Targets: Closed a historic MQL generation gap within three months, surpassing the plan by 120% MTD through strategic site improvements enhancing the customer journey. Developed a communication frequency formula aligning channel metrics (open rate, CTR, CPC) with leadership KPIs (leads, opportunities, bookings), enabling holistic analysis and maximizing team efficiency. Implemented automation to maintain lead quality and support revenue goals.
• Achieved Organic Development: Created customer journey landing pages that boosted search rankings, conversion rates, and keyword ownership. Designed CMS page templates that resulted in a 10% lower bounce rate and a 12% longer time on page. Drove a 193% increase in new users and a 164% rise in organic traffic.
• Enhanced Process Improvement: Streamlined tradeshow lead response by integrating a new qualification platform with Marketo and SFDC, reducing response time from two weeks to instant and fostering stronger sales-marketing collaboration.

Oversaw the strategic development and execution of global digital marketing initiatives. This role included managing website architecture, content creation, and new product launches. Led the analysis and optimization of digital campaigns and collaborated with product teams to ensure cohesive branding and market positioning.

• Exceeded Targets: Stepped into the role of Acting Marketing & Strategic Growth Director in 2022, surpassing annual marketing lead revenue targets by 25%. Assumed leadership one month into the role due to my manager’s medical leave and achieved annual revenue goals by August of the same year.
• Performance Improvement: Developed and executed a comprehensive digital marketing strategy for a new product line launch, achieving higher total conversions in under two months compared to the entire previous year. Coordinated the simultaneous release of four products with a phased introduction of four additional instruments. Designed new CMS templates for product and family pages and revamped site architecture to support multi-stage customer journeys for key segments.
• Increased Awareness: Boosted site traffic outside North America by 30% from 2021 to 2022. Conducted in-depth analysis of growth segments and voice of the customer (VOC) data to create precise customer personas and identify behavioral drivers. Leveraged A/B testing, targeted market segmentation, and organic enhancements to elevate brand awareness, foster engagement, and drive conversions through tailored content and application pages.

Focused on demand generation and project management to enhance marketing campaigns and streamline internal processes. This role involved coordinating with various teams to implement new technologies and improve the efficiency of marketing efforts. Managed the creation of marketing materials and supported cross-functional collaboration to align with business objectives.

• Enhanced ROI: Boosted return on investment by over 500% for prioritized service offerings through the development of clear and impactful differentiation statements for all service-led trainings.
• Streamlined Content Creation: Developed templated materials for trainers, including temporary web pages, email campaigns, social media posts, and homepage announcements. This initiative eliminated design, creation, and print costs, as well as reduced the workload on internal teams for recurring asset production.
• Process Improvement: Shortened the time to customer by three weeks for all demand generation activities by collaborating with internal teams to implement new ticketing (Wrike) and business intelligence (DOMO) software. Successfully integrated these applications into the demand generation workflow to enhance operational efficiency.